There’s been a ton of crazy press lately for Graze, makers of tasty, healthy snacks that come in portion-controlled punnets, 4 to a mailbox-sized recyclable box that ships from their warehouse full of high-tech robots in London’s Richmond borough. A patent-pending algorithm takes every customers likes and dislikes into account (customizable on the user end of their site) before assembling a random, balanced box and shipping it off to your corner of the UK.
They’ve recently expanded to America in January 2012, and Arielle and I were so intrigued by their business model that we scavenged Twitter until we found invite codes that worked. (A process that did not take longer than thirty minutes, thank God.)
**NOTE** Graze has currently stopped accepting US invite codes while they adjust to the ridiculous amount of traffic they’re trying to incorporate as smoothly as possible into the current business model. No word on when the invite codes will start shipping with the boxes again, although US customers received 1 friend code with the Springtime rabbit papercraft.
Once the code is accepted, you input all the usual personal data, including your billing information (even though the first box is technically free).
Then comes the fun part: customization! Continue reading